Our Definition of Success
When purchasing large amounts of insurance, there is no “one-size-fits-all” approach. There is no cookie-cutter solution to complicated insurance needs, and each individual will have a very specific set of goals that must be accomplished.
Oftentimes, we will refer to our “definition of success,” which references the broad set of goals that each client must achieve to properly own and maintain his or her insurance, because this industry’s scary truth is simple: many permanent life insurance policies will not always payoff at the time of the insured’s death.
Tread Lightly’s Definition of Success:
Is to purchase life insurance in the most cost-efficient manner possible, and to maintain that insurance effectively throughout the life of the contract. In order to be successful, life insurance consumers must be educated throughout the entire process so that they understand the ramifications of the decisions they are making. The ultimate goal for every policy owner should be that the desired policy pays off at the insured’s death.