• Affluent clients who need to purchase large amounts of life insurance.
  • Affluent clients who own large amounts of life insurance.
  • Client advocates,or anyone tasked with representing the client; regardless of whether you are an accountant, attorney, or other industry professional, your one common interest will be to represent the consumer and help your client manage an existing insurance portfolio or purchase a large amount of life insurance in the appropriate way.
  • Insurance agents and financial advisors who are involved in the maintenance or purchase of substantial amounts of life insurance
  • Trustees of Irrevocable Life Insurance Trusts
  • Trust Departments involved in purchasing or managing life insurance policies
  • Employees of family offices

Our Definition of Success

When purchasing large amounts of insurance, there is no “one-size-fits-all” approach. There is no cookie-cutter solution to complicated insurance needs, and each individual will have a very specific set of goals that must be accomplished.

Oftentimes, we will refer to our “definition of success,” which references the broad set of goals that each client must achieve to properly own and maintain his or her insurance, because this industry’s scary truth is simple: many permanent life insurance policies will not always payoff at the time of the insured’s death.


Tread Lightly’s Definition of Success:

 Is to purchase life insurance in the most cost-efficient manner possible, and to maintain that insurance effectively throughout the life of the contract. In order to be successful, life insurance consumers must be educated throughout the entire process so that they understand the ramifications of the decisions they are making. The ultimate goal for every policy owner should be that the desired policy pays off at the insured’s death.

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